Senior Account Director
Kristina Musial is a senior account director with 16+ years of experience in the healthcare agency space, with a passion for strategic planning combined with best-in-class account management. She focuses on medical communications leadership, brand planning, relationship management, and ensuring clients receive leading-edge agency solutions.
Kristina has led promotional medical education and medical affairs strategy and management at every step of the product lifecycle, from prelaunch to longer-term product management. She has expertise in key opinion leader identification and engagement, conference/congress strategy, advisory boards, speakers’ bureau management, best-in-class content development, and multichannel deployment. Additional background experience includes brand positioning, market research, healthcare IT, and provider and payer marketing/advertising.
Kristina graduated with honors from Northwestern University in 2004, with a bachelor of science in communications, and has completed additional training in business leadership, staff management, and retention.